Sweat: stopping a $10 million fraud in its tracks
One of the world's biggest fitness brands faced unauthorized reselling of its content on eBay, Amazon and Alibaba, torrent piracy, fake endorsements, impersonated accounts and counterfeit websites — a fraud problem worth $10 million.
fraud stopped
protected as an ongoing partner
Sweat's scale made it a target on every front at once: branded programs resold without authorization across eBay, Amazon and Alibaba, torrent downloads of paid content, fake news endorsements trading on the brand's imagery, impersonated social accounts, fraudulent Facebook advertising, and duplicate counterfeit websites — combined, a fraud problem in the region of $10 million.
Since 2017 we've run their protection as a continuous program rather than a series of one-off takedowns: marketplace enforcement against unauthorized resellers, torrent and piracy takedowns, removal of fake endorsements and fraudulent ads, impersonation account takedowns across platforms, and shutdown of counterfeit websites as they appear.
The brand reclaimed control of its content and intellectual property and kept growing on top of it. Sweat remains a protected partner today — the model our Protection Plans are built on: leaks and fraud caught at appearance, filed against within days, never allowed to compound.
"Since partnering with Content Removal's team in 2017, we have achieved significant improvements around our brand and IP protection... We cannot recommend them highly enough!"
— Sam Howarth, Sweat
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