One of the world's biggest fitness brands faced unauthorized reselling of its content on eBay, Amazon and Alibaba, torrent piracy, fake endorsements, impersonated accounts and counterfeit websites, a fraud problem worth $10 million.
Sweat's scale made it a target on every front at once: branded programs resold without authorization across eBay, Amazon and Alibaba, torrent downloads of paid content, fake news endorsements trading on the brand's imagery, impersonated social accounts, fraudulent Facebook advertising, and duplicate counterfeit websites: combined, a fraud problem in the region of $10 million.
Since 2017 we've run their protection as a continuous program rather than a series of one-off takedowns: marketplace enforcement against unauthorized resellers, torrent and piracy takedowns, removal of fake endorsements and fraudulent ads, impersonation account takedowns across platforms, and shutdown of counterfeit websites as they appear.
The brand reclaimed control of its content and intellectual property and kept growing on top of it. Sweat remains a protected partner today, the model our Protection Plans are built on: leaks and fraud caught at appearance, filed against within days, never allowed to compound.
“Since partnering with Content Removal's team in 2017, we have achieved significant improvements around our brand and IP protection... We cannot recommend them highly enough!”
Sam Howarth, SweatThis case was handled through our Brand protection service.
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Brand ProtectionFull network Saski Collection: shutting down a mass counterfeit operation Read the case → 
Impersonation RemovalFake accounts How Alex Hormozi stopped fake accounts scamming his customers Read the case → 
Family Office10 of 13 A private principal, a society wedding, and 40 links in five languages Read the case → 
Trading Educator2 A trading educator, two scam-review pages, and the attack blog that followed Read the case → 
Wellness Founder8 A wellness founder, three mastheads, and coverage that outlived the facts Read the case → 
B2B SaaS11 days A SaaS company, an archived Reddit thread, and a brand-name search Read the case → 
Brand Protection5 days A supplement brand and the clone store selling under its name Read the case → 
Attack Website3 weeks A founder, an offshore host, and the site built to end him Read the case → 
Healthcare Marketing5 of 10 A healthcare marketing company, a fake "lawsuit" website, and a brand-name search Read the case → 
Online Education35 An online education business, a stack of hostile videos, and 35 links cleared Read the case → 
Private Family52 of 54 A private family, photographs in the international press, and 52 of 54 items removed Read the case → 
Online Coach4 An online coach, a livestream built on her own material, and the clips that followed Read the case → Free guide for fitness influencers
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