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🤖 AI Reputation: the new first impression

What does ChatGPT say about you?

Your next client, investor or patient isn't just googling you anymore. They're asking AI. If the answer is wrong, outdated or built on the worst thing ever written about you, you're losing rooms you never knew you were in.

Get My AI Answer Audit
1

Audit

We ask ChatGPT, Gemini, Perplexity and Copilot the questions your buyers actually ask, "Is [name] legit?", "Should I work with [brand]?", and document every answer, error and source.

2

Correct

AI answers are built from findable sources. We remove the damaging ones, fix the outdated ones, file corrections with model providers for fabrications, and strengthen the accurate record.

3

Monitor

Models update constantly. Monthly re-audits on our Enterprise plan catch drift early, before a wrong answer costs you a deal you never heard about.

Why AI answers now outrank your website

In 2026, a growing share of "research" about you never touches your website or even a search results page. Buyers ask an assistant, get a synthesized paragraph, and act on it. That paragraph is assembled from whatever the model can find and verify: news coverage, forum threads, review sites, broker data, old articles, weighted in ways that can surface a decade-old incident as the second sentence about you.

This is bad news for anyone with a skeleton in their search results, and quietly excellent news for anyone willing to manage it: because the answers are grounded in removable, correctable sources, they can be changed. Content removal has always cleaned what people find. AI reputation work cleans what machines repeat, and almost nobody is doing it yet.

AI reputation questions

Can what ChatGPT says about me actually be changed? +
Yes: indirectly but reliably. AI assistants ground their answers in what's findable: search results, articles, forums, broker data. Remove and correct the sources, strengthen the accurate ones, and the answers shift. We've done this repeatedly, and we verify by re-testing the same questions across assistants after the work.
Which AI systems do you monitor? +
ChatGPT, Google Gemini (and AI Overviews in search), Perplexity, Microsoft Copilot, and emerging assistants as they gain usage, asked the questions your clients, investors or patients would actually ask.
How often should AI answers be checked? +
Monthly on our Enterprise plan: answers shift as models update and new content gets indexed. One-off audits are available but a moving target needs monitoring.
What if the AI is making something up about me? +
Hallucinated claims are increasingly actionable: model providers operate correction and removal processes, and grounding-source cleanup fixes most fabrications at the root. We pursue both.

Start with a free, confidential Exposure Scan

We'll scan your digital footprint, show you exactly what's exposed, and recommend the fastest path to remove it, or tell you honestly if you don't need us.

Book Your Assessment
Free · Confidential · 15 minutes