Protect your intellectual property online

Enforcement that scales with the abuse

IP abuse is rarely a single infringer — it's an ecosystem: marketplace listings, social ads, cloned sites, and search results feeding them traffic. Effective protection combines trademark and copyright filings across each surface with the infrastructure attacks that make infringement unprofitable: domain takedowns, payment processor complaints, and ad network bans. We run this as a continuous program rather than one-off filings, because infringers respawn.

The brands that get targeted

Counterfeiters and cloners follow revenue signals. A product that starts winning on Amazon or TikTok attracts copycat listings within weeks. A coaching or finance brand with a recognisable founder attracts impersonation accounts running ad spend against the founder's own face. A growing SaaS attracts typosquatted domains harvesting its customers' logins. If your brand has momentum, the question is rarely whether infringement appears — it's whether you see it before your customers do.

The damage compounds quietly: refund requests for counterfeits you never sold, reviews complaining about quality you never shipped, ad costs inflated by imposters bidding on your own name. Most brands discover the ecosystem only when a confused customer forwards the evidence — which means the infringement had already been converting for as long as it took that customer to get suspicious.

Building an enforcement position before you need it

The strongest enforcement programs are prepared before the attack. Registered trademarks in your operating markets unlock the fastest platform tools — Amazon Brand Registry, marketplace IP portals, social platform rights programs — that unregistered brands queue behind. A documented catalogue of your creative assets, with dates and ownership records, turns every future copyright filing from an argument into a formality. And a consistent filing history teaches platforms to treat your reports as credible, which measurably speeds every subsequent takedown.

We help brands stand this infrastructure up as part of the engagement, because the second attack is always cheaper to fight than the first — if the first was handled properly.

Timelines and the shape of success

Marketplace counterfeit listings and social impersonations typically clear in days once filings are made through rights-holder channels; cloned websites range from days (hosts that respond) to weeks (offshore operations reached through registrars and blocklists). Success in IP protection isn't a moment but a ratio: infringements are detected early, filed against fast, and resolved before meaningful revenue leaks — and would-be infringers increasingly conclude your brand is an unprofitable target.

That deterrence effect is real and cumulative, which is why serious brands run protection as a continuous program. One clean sweep followed by silence invites the ecosystem back within a quarter.

Reporting keeps this concrete rather than abstract: every detection, filing and resolution is logged, so you can see the volume of abuse targeting your brand, how fast it's being cleared, and how the trend moves quarter over quarter. Founders are often startled by the first report — and reassured by the third.