Online Reputation Management Best Practices For Businesses
Frankie Lee • July 3, 2020
Are you aware of the best practises for businesses to use when it comes to online reputation management?
When running an online business, you have to be prepared for dealing with negative comments that have been published online. Many prospective customers typically search for your brand online before making their purchase, and reviews and feedback play a major role in how the public perceives your brand.
Managing and protecting your online reputation is part of running your business. To attain the solid online presence that you’ve always wanted, you have to learn and follow the best practices for managing your reputation online. These are the following:
Deal with negative reviews properly
Regardless of how great your business is, you are still vulnerable to negative reviews online.
The secret to success is managing this negative feedback even though it comes continuously. To have control over the search results for your brand, services, or products, learn how to respond to negative views properly. Be patient and have an open mind instead of being defensive or aggressive. Acknowledge the concern of your customer and offer a solution. On the other hand, if all else fails, you may consider looking into content removal services. This will provide you with more freedom and flexibility in controlling your public image.
Evaluate the strategies of your competitors
Competitive monitoring involves checking and evaluating what your competitors are doing to help you learn and implement better strategies. For starters, you may look into their online marketing efforts, including their social media accounts, websites, press coverage, press releases, ad campaigns, and more.
Thank your customers who left positive feedback
Many people think that reputation management involves dealing only with negative reviews. However, you have to give equal attention to each and every feedback you receive, regardless of whether it is negative or positive.
Gratitude is what sets you apart from other brands. Therefore, make sure to express your appreciation to your customers who gave you positive feedback on your website or social media account. This way, you can improve your relationship with the public, reach out to your target audience, and stand out from the industry.
Never post false feedback
Trust is crucial in every relationship, and this is also true with your customers. Always be honest. Don’t post false positive feedback on your business and never betray the trust of the public just to create a favourable image. In the end, you will lose your credibility once the public finds out you have been generating false feedback. Major search engines also filter out false customer feedback anyway, so these fake reviews won’t do your business any good.
What you should be focusing on instead is delivering customer satisfaction and building a customer service team that can respond to any inquiries and feedback promptly. Also, in case you posted false feedback and you want to delete them, you may book online removal services.
Conclusion
Understanding and implementing the best practices in managing your online reputation is vital for your success. Remember, search results change every day, which means you have to constantly make conscious efforts to maintain your positive business image. When you need to have negative content deleted, don’t hesitate to hire a content removal company.
Attain full control over your reputation with our online reputation management services. We remove various negative or harmful content associated with you or your business on the internet. Get your free quote today!
Introduction: Why Google Results Control Your Reputation When people want to learn about you or your business, they don’t ask you directly — they Google you. A single search result can mean the difference between: Winning or losing a client. Closing or missing an investment deal. Being trusted or being doubted. In today’s world, Google is your first impression. And when negative content shows up — whether it’s a bad review, a defamatory article, or an embarrassing old post — it can feel like your reputation is being hijacked. That’s why millions of people search for terms like “remove content from Google” or “delete Google results.” The problem? Google doesn’t make it easy. This guide gives you a step-by-step framework to understand your options, protect your name, and take back control. Step 1: Understand What Google Can (and Can’t) Do Before learning how to remove Google search results, it’s crucial to understand how Google works. Google doesn’t own the content: It simply indexes web pages published on other sites. Two main strategies exist: Remove at the source (delete the content where it was published). Remove from Google’s index (de-index it so it won’t show in search results). 👉 If the content is deleted at the source, Google will automatically update. But if it remains live, you’ll need to request a removal from Google (which only applies in specific cases). Step 2: Identify the Type of Negative Content Different types of harmful results require different strategies. Let’s break them down: 1. Defamation False statements that harm your personal or business reputation. Example: A blogger writes that you scammed clients without evidence. 2. Copyright Infringement Someone stole your images, text, or videos. Example: A competitor copies your website and publishes it. 3. Personal Information Exposure Doxxing, revenge porn, or exposure of addresses, phone numbers, bank accounts. Example: A forum publishes your private details. 4. Fake Reviews or Complaints Competitors or anonymous attackers leave fake reviews. Example: 1-star Google Business reviews from accounts that never used your service. 5. Negative Press or News Coverage News articles, blogs, or opinion pieces that damage your reputation. Example: An old article resurfaces about a legal dispute, even after it’s resolved. Step 3: Attempt Removal at the Source (Most Effective) The gold standard is to delete the content where it lives. How to Remove at the Source: Find contact information: Look for a “Contact Us” page. Use WHOIS lookup if the owner is private. Request removal politely: Be professional and clear. Explain why it should be removed (e.g., false, outdated, violating rights). Escalate legally if needed: Send a legal demand letter. File a DMCA takedown for copyright. Engage an attorney if it’s defamatory. 💡 Pro Tip: When content is deleted at the source, it’s the fastest and cleanest solution. Google will automatically remove it when it re-crawls the site. Step 4: File a Removal Request with Google If source removal isn’t possible, your next option is Google’s own removal tools. Google Offers Removals For: Outdated Content Tool: If the page is deleted but still shows in search. Legal Removal Requests: For defamation (in certain jurisdictions), copyright, and sensitive personal info. Revenge Porn & Explicit Imagery: Google prioritizes urgent takedowns for non-consensual media. Financial or ID Information: Bank details, ID numbers, or hacked data. 👉 Submit requests via Google’s Content Removal page . Be aware: Google will not remove content simply because it is negative. It must violate a policy or law. Step 5: Suppress Results When Removal Isn’t Possible Some content simply cannot be removed — for example, accurate news articles or protected opinions. In those cases, the strategy shifts to suppression. What Suppression Means: Suppression = pushing negative results off page one by ranking positive, optimized content above them. Suppression Tactics: SEO for owned assets: Optimize your website, blog, and social media profiles. Content creation: Publish articles, press releases, interviews, YouTube videos, podcasts. High-authority platforms: Build LinkedIn, Crunchbase, Medium, Quora, and other strong profiles. PR & media coverage: Secure features that rank in Google News and top publications. Since over 90% of users never click past page one, pushing harmful content to page two makes it practically invisible. Step 6: Ongoing Monitoring and Protection Reputation management is not a one-time fix. New threats can appear anytime. How to Stay Protected: Set Google Alerts for your name or brand. Track reviews across Google, Trustpilot, SiteJabber, etc. Use professional monitoring services to get alerts and immediate takedown action. At ContentRemoval.com, we provide continuous monitoring and monthly removal services so you’re never blindsided by sudden attacks. Step 7: When to Hire a Professional Some removals are straightforward. Others — like fighting with major news publishers, suppressing viral Reddit threads, or negotiating with review platforms — require expert intervention. Professional content removal experts can: Navigate Google’s complex policies. File successful DMCA, defamation, and privacy removals. Negotiate directly with publishers. Combine legal, SEO, and PR strategies into one solution. If your reputation, business revenue, or peace of mind is at stake, hiring a professional is the fastest, most reliable way to protect yourself. Case Studies (Proof Section) Case Study 1: Entrepreneur Attacked Online Problem: 42 defamatory blog posts damaging credibility. Solution: ContentRemoval.com secured takedowns on 31 and suppressed the rest. Result: Entrepreneur rebuilt reputation and closed $3M funding round. Case Study 2: CEO with Negative Press Problem: Old news coverage ranking on page one. Solution: 90-day SEO + PR campaign. Result: Positive stories ranked, pushing the negative to page three. Case Study 3: Company Flooded with Fake Reviews Problem: Competitor attack using fake Google reviews. Solution: Removal requests + review platform escalation. Result: 85% of fake reviews deleted, average rating restored. Conclusion: Taking Back Control Your online reputation is one of your most valuable assets. Negative Google search results don’t have to define you. Best case: Remove content at the source. Next best: File a removal request with Google. If all else fails: Suppress the results with SEO and content. 👉 The longer harmful results stay online, the more damage they cause. That’s why ContentRemoval.com exists: to help people like you remove, suppress, and protect their online reputation with proven strategies.
If you own a business in today's modern world, you know that it's no longer a question of whether you have an online presence or not. It's now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It's not wise to just let things fall where they may when your online reputation is involved. Businesses can't just let other people determine what their brand is, they should be the one on top of it controlling the narrative.