How to Take Care of Your Online Reputation

Frankie • January 13, 2020

Although your name is unique to you alone, keep in mind that there could be someone else with the same name or a similar name, especially in the online world. Because of this, you work hard to maintain your reputation so that you can avoid falling victim to another person's mistakes. Such a situation can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. 

The reputational downfall associated with their name can affect you since you share the same name, and, as a result, the same search results. Sometimes, the actions that other people take can affect your own reputation in a severe way. 

If you ever get caught up in a similar circumstance, you may be left wondering, “What do I do if someone with the same name as me is involved in a scandal?

That said, here are several steps to reclaim your individual online and offline reputation.

1. Differentiate your name

You may be able to clean up your search results quickly if you change the way people search for you online. Think about how you want people to search for your name, and start using that variation or your name all the time. Once you decide on your name as you want people to search for it, it’s important to stick to that version of your name. 

Here are a few options to consider to differentiate yourself:

  • Use a nickname

  • Use your full name if you normally go by a nickname

  • Include your middle name or initial

  • Use your middle name instead of your first name

  • Change your name (drastically, but it would work!)

2. Optimise your web presence

Know that Google typically ranks the most relevant content at the top of search results. If you make an effort to create engaging content of your own, you can rank higher than the negative content that belongs to your doppelgänger. All of your positive content will be seen first, effectively suppressing the negative content you’d like to hide. This can be a win for you since a byproduct of your work will be improving their reputation as well.

Here are a few ways to do this:

  • Create a website: Make sure your site has all of your correct contact information, updated information on yourself or your company, and clearly distinguish you from anyone else that may share your name. Include any positive news items or awards that you’ve received as well.

  • Blog frequently: Your blog can be a separate website or a page on your main site. Since search engines reward fresh content, blogging often can help you move up in search results.

  • Claim your social media profiles: Optimise your profiles and post regularly. Make a presence for yourself on all the main platforms (Facebook, Twitter, LinkedIn, Instagram, Crunchbase) and fill out your profile completely.

3. Request to remove negative content:

This one is not guaranteed to work, but it’s always worth a try. You can request that the site owner remove content that is damaging your reputation.

4. Monitor your search results

You should all be monitoring your search results regardless of whether or not you are dealing with a doppelgänger. It’s the best way to stay up-to-date on where your reputation stands. By carefully watching your search results, you will be better equipped to repair them faster and easier.

Here are a few tips to effectively monitor your search results:

  • Set up alerts for different variations of your name, including common misspellings.

  • Take advantage of free tools to set up alerts, like Google’s Me or TalkWalker.

  • Monitor what is being said about you on social media using sentiment analysis tools.

Own your reputation online

If you have a very common name or share a name with someone with a negative online reputation, it can be difficult to reclaim your own good reputation. Fortunately, the steps can make sure that people see what you want them to see when they Google your name. By differentiating yourself online, optimising your web presence, and monitoring your search results, you can expect to set yourself apart from your doppelgänger to regain your positive reputation.

If you are looking for online reputation management services to help you manage your online reputation, get in touch with us today to see how we can help.

How to Remove Negative Content from Google Search (Step-by-Step Guide)

By Frankie Lee • August 18, 2025
Introduction: Why Google Results Control Your Reputation When people want to learn about you or your business, they don’t ask you directly — they Google you. A single search result can mean the difference between: Winning or losing a client. Closing or missing an investment deal. Being trusted or being doubted. In today’s world, Google is your first impression. And when negative content shows up — whether it’s a bad review, a defamatory article, or an embarrassing old post — it can feel like your reputation is being hijacked. That’s why millions of people search for terms like “remove content from Google” or “delete Google results.” The problem? Google doesn’t make it easy. This guide gives you a step-by-step framework to understand your options, protect your name, and take back control. Step 1: Understand What Google Can (and Can’t) Do Before learning how to remove Google search results, it’s crucial to understand how Google works. Google doesn’t own the content: It simply indexes web pages published on other sites. Two main strategies exist: Remove at the source (delete the content where it was published). Remove from Google’s index (de-index it so it won’t show in search results). 👉 If the content is deleted at the source, Google will automatically update. But if it remains live, you’ll need to request a removal from Google (which only applies in specific cases). Step 2: Identify the Type of Negative Content Different types of harmful results require different strategies. Let’s break them down: 1. Defamation False statements that harm your personal or business reputation. Example: A blogger writes that you scammed clients without evidence. 2. Copyright Infringement Someone stole your images, text, or videos. Example: A competitor copies your website and publishes it. 3. Personal Information Exposure Doxxing, revenge porn, or exposure of addresses, phone numbers, bank accounts. Example: A forum publishes your private details. 4. Fake Reviews or Complaints Competitors or anonymous attackers leave fake reviews. Example: 1-star Google Business reviews from accounts that never used your service. 5. Negative Press or News Coverage News articles, blogs, or opinion pieces that damage your reputation. Example: An old article resurfaces about a legal dispute, even after it’s resolved. Step 3: Attempt Removal at the Source (Most Effective) The gold standard is to delete the content where it lives. How to Remove at the Source: Find contact information: Look for a “Contact Us” page. Use WHOIS lookup if the owner is private. Request removal politely: Be professional and clear. Explain why it should be removed (e.g., false, outdated, violating rights). Escalate legally if needed: Send a legal demand letter. File a DMCA takedown for copyright. Engage an attorney if it’s defamatory. 💡 Pro Tip: When content is deleted at the source, it’s the fastest and cleanest solution. Google will automatically remove it when it re-crawls the site. Step 4: File a Removal Request with Google If source removal isn’t possible, your next option is Google’s own removal tools. Google Offers Removals For: Outdated Content Tool: If the page is deleted but still shows in search. Legal Removal Requests: For defamation (in certain jurisdictions), copyright, and sensitive personal info. Revenge Porn & Explicit Imagery: Google prioritizes urgent takedowns for non-consensual media. Financial or ID Information: Bank details, ID numbers, or hacked data. 👉 Submit requests via Google’s Content Removal page . Be aware: Google will not remove content simply because it is negative. It must violate a policy or law. Step 5: Suppress Results When Removal Isn’t Possible Some content simply cannot be removed — for example, accurate news articles or protected opinions. In those cases, the strategy shifts to suppression. What Suppression Means: Suppression = pushing negative results off page one by ranking positive, optimized content above them. Suppression Tactics: SEO for owned assets: Optimize your website, blog, and social media profiles. Content creation: Publish articles, press releases, interviews, YouTube videos, podcasts. High-authority platforms: Build LinkedIn, Crunchbase, Medium, Quora, and other strong profiles. PR & media coverage: Secure features that rank in Google News and top publications. Since over 90% of users never click past page one, pushing harmful content to page two makes it practically invisible. Step 6: Ongoing Monitoring and Protection Reputation management is not a one-time fix. New threats can appear anytime. How to Stay Protected: Set Google Alerts for your name or brand. Track reviews across Google, Trustpilot, SiteJabber, etc. Use professional monitoring services to get alerts and immediate takedown action. At ContentRemoval.com, we provide continuous monitoring and monthly removal services so you’re never blindsided by sudden attacks. Step 7: When to Hire a Professional Some removals are straightforward. Others — like fighting with major news publishers, suppressing viral Reddit threads, or negotiating with review platforms — require expert intervention. Professional content removal experts can: Navigate Google’s complex policies. File successful DMCA, defamation, and privacy removals. Negotiate directly with publishers. Combine legal, SEO, and PR strategies into one solution. If your reputation, business revenue, or peace of mind is at stake, hiring a professional is the fastest, most reliable way to protect yourself. Case Studies (Proof Section) Case Study 1: Entrepreneur Attacked Online Problem: 42 defamatory blog posts damaging credibility. Solution: ContentRemoval.com secured takedowns on 31 and suppressed the rest. Result: Entrepreneur rebuilt reputation and closed $3M funding round. Case Study 2: CEO with Negative Press Problem: Old news coverage ranking on page one. Solution: 90-day SEO + PR campaign. Result: Positive stories ranked, pushing the negative to page three. Case Study 3: Company Flooded with Fake Reviews Problem: Competitor attack using fake Google reviews. Solution: Removal requests + review platform escalation. Result: 85% of fake reviews deleted, average rating restored. Conclusion: Taking Back Control Your online reputation is one of your most valuable assets. Negative Google search results don’t have to define you. Best case: Remove content at the source. Next best: File a removal request with Google. If all else fails: Suppress the results with SEO and content. 👉 The longer harmful results stay online, the more damage they cause. That’s why ContentRemoval.com exists: to help people like you remove, suppress, and protect their online reputation with proven strategies.
Reputation Management Australia

Online Reputation Management - Your Customer Said What About Your Business?

By Frankie Lee • March 7, 2021
If you own a business in today's modern world, you know that it's no longer a question of whether you have an online presence or not. It's now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It's not wise to just let things fall where they may when your online reputation is involved. Businesses can't just let other people determine what their brand is, they should be the one on top of it controlling the narrative.