The perception of an organisation is heavily influenced by those who lead it—and in most cases, this is the chief executive officer (CEO). A CEO who maintains a positive reputation online can build trust for a brand and uphold the image of a well-managed team. The perception of good leadership can help organisations mitigate crises, create buzz, and elevate their statuses.

It is especially crucial in this age of heightened social media awareness and media sophistication that leaders—whether they be CEOs, presidents, monarchs—curate their presence online as carefully as they would offline. A leader who can properly manage their online reputation can promote products, influence political thoughts, and lobby important causes. Positive statements can rally people around your brand but, just as easily, an ill-chosen statement can wreak havoc on an organisation.

Studies show that digitally savvy leaders who regularly engage in social media are more likely to possess desirable management skills. Among other traits, they are found to be more compelling communicators and better decision-makers. Likewise, they can easily cultivate networks. Socially connected leaders appear more approachable, less confrontational, and more adept to change. 

Investors get insight into how well a company is run by analysing the thoughts and perspectives of those who lead it. A president, for example, can use social media to convey their messages of support directly or otherwise. 

A CEO can address defamatory claims or complaints immediately. Similarly, during times of uncertainty, they can reassure the public of their commitment to a certain goal. 

Unlike coursing these through a middle man like a spokesperson or a third-party media outlet, people can use social media to offer direct feedback and exchange sentiments quickly. The increasingly personal nature of social media brings regular folks and those in positions of power in such close proximity as never before, and feedback feels more natural and organic. An expert in online reputation management can help craft a strategy for a leader’s image. 

There are bound to be missteps as leaders are humans too and are prone to such. It can’t all be a bed of roses, but fake news, negative media coverage, and outdated information can all erode a reputation. 

As a leader, establishing control of what information about you is available and searchable online is the primary concern. To protect their online image, some have employed a content removal service. These get rid of specific negative articles or releases from the public domain. Aside from removing undesirable content from the web, it is important to also properly address sources that perpetuate false or misleading information about your organisation. 

Leadership is heavily hinged on a person’s reputation, and these days, a good reputation can be made—or destroyed—with a single click of a button. It is beneficial to have a digital presence as a leader, but it also comes with some precautionary measures to keep a good reputation.

We are a trusted online reputation management service. Contact us today so that you can find out how you can take charge of your image!