The main purpose of starting a business is to earn a profit. And to earn a profit, you need to give your customers high-quality products and services. But how will customers ever benefit from your offer if they don’t even know you exist? This is why it’s incredibly important to build a strong online presence so that you can directly engage customers to tell them about your offers.

For this, you need to build a positive online reputation. Customers are more likely to buy from a business that has a solid number of positive reviews. Aside from learning about your products, your potential customers also want to know what others think about your product.

In this post, we’ve listed down some actionable tips for you to build a good online image.

If you’ve been in the online business long enough, you might have heard of the saying “content is king.” This is because Google ranks your website, and not according to the products you offer, but on the content of the website and whether it’s relevant to the search terms utilised by users.

When starting a blog, think about what types of content you should offer, as well as topics that your potential audience might be interested in. As readers continue to find valuable content on your website, they will more likely want to connect with you and recommend you to their friends. Also remove any content online that is irrelevant to the blog page to ensure relevancy.

When we say build a social media page, we don’t just mean create a Facebook page. You need to be able to complete your profile, add high-quality images, and post content that is brief and concise, yet at the same time, engaging and attention-grabbing.

Once you’ve created a strong profile, it’s highly important that you learn about running Facebook ads. In the past years, Facebook has recently updated their algorithm to feature more posts from friends and family and fewer posts from Facebook pages. So, if you’re not going to promote your page, chances are, only 3% of your audience will be able to see your posts.

Find an experienced Facebook advertising expert to help you set up your ads so that you get your money’s worth. For example, if your goal is to increase brand awareness, then more likes wouldn’t probably benefit you as much. Instead, you want to get more shares and increase the engagement of your posts.

Do you know what annoys customers the most? Poor customer service. Customers don’t want to wait for a day just to get their questions answered. They want them to be available as quickly as possible. Otherwise, they will fall in the hands of your competition.

If you can’t afford to have a 24/7 customer service team, then we suggest you consider installing a chatbot. These bots are a great way to filter the questions that actually need human attention. You can create templates for frequently asked questions so that you won’t have to keep answering them over and over again.

Most importantly: monitor your reviews. Never delete negative comments. Instead, be proactive in addressing them. If they’re not satisfied with your service, acknowledge it and try to deliver a better service instead. You’ll be surprised to know that businesses who are smart in handling negative feedback actually receive more praise than the ones who get purely positive feedback. If you are struggling with this, consider getting help from an online reputation management service.

If you want to want to learn more about how to improve your online reputation, get in touch with us at Content Removal today. We can help you with online content removal and boosting your online reputation.