7 Platforms You Should Monitor if You Sell Digital Products
Janaya Jensen • October 23, 2019
It is 2019 and the dynamics regarding how people make big purchases in the online world have changed. Gone are the days when people would make an instinctive purchase, trusting the name of the brand.
Now, customers want to do as much research as they possibly can to ensure that the purchase they are making is authentic and void of any frauds or any embezzlement whatsoever.
During this research, the potential customer would also have a look at the reviews posted by other individuals who have used the product before. The description that comes along with the product isn’t trusted as much as a review from a fellow customer.
Customers realise how it is important for them to seek how the product worked for someone like them who used it for a similar purpose as their own.
Now, in their search to get their hands on the most authentic reviews, customers visit multiple customer review platforms. These platforms have authentic reviews from a diverse group of customers that have tried the product before.
As a brand, you could be missing out on the trick if you don’t have a presence on these platforms, or don’t monitor the reviews that are coming your way here.
While bad reviews are inevitable, the way you handle them could differentiate your business from others. Seeing that businesses haven’t responded to bad reviews from customers can go down in poor taste with the customer looking for options.
Knowing that businesses need assistance in this regard, here we mention some of the most important platforms you should monitor online to keep your reputation intact.
Go through these platforms and monitor them well to get the best for your business:
Google My Business
This one ought to be a no-brainer for most businesses. Small digital businesses that offer delivery of their products to a given local area should be utilising the local SEO properties of Google to full extent.
Those who aren’t aware of Google reviews can start by searching their business name online. Along with some of the business details, Google would also pull out reviews from customers that have gone to the business or have used their products.
More often than not, customers utilise the features at Google to look for reviews that can help them out. Customers realise how important it is to look for what others have to say on Google, and then form their own impression of whether they should proceed with the deal or not.
Hence, the reviews on your Google page tell a lot about your business. They tell a tale of how well you’ve serviced your client, and whether future clients should trust you. So, if you want to pull customers your side, and not scare them away, then you have to keep an eye on your Google reviews.
Yelp
Yelp is one of the most comprehensive and popular review sites on the internet. It has a wide variety of brands with customers giving their reviews on them. Now, your Yelp page should be well maintained and monitored to generate positive vibes in customers looking to deal with you.
Many businesses create a Yelp profile but don’t encourage customers to drop reviews there. This means that the yelp profile remains as it is, without the addition of any reviews. You do not want a blank Yelp profile without any reviews on it.
So, get a good profile going on Yelp and urge your satisfied customers to give you feedback on the platform. This way you won’t have a dormant profile, but will actually have reviews from satisfied customers coming your way. This way, when new customers search you up on Yelp, they would be able to get good vibes regarding your business.
Amazon
Companies that operate purely online can maximise the benefits of the online world through Amazon business listings. Amazon has a brilliant setup in place to help organisations that operate digitally.
If you have an online business, you can also list your products on Amazon and benefit from the amazing viewership they have on their website. However, the thing with listing products on Amazon is that you also get feedback in the form of reviews from customers that you sell to.
These reviews or feedbacks are mentioned directly under the product itself, and they let the potential customers know what other people have to say about the products. These customers will only proceed with the purchase if they feel good about it and are genuinely satisfied with the purchase.
Such is the power of Amazon reviews that even if customers expect to make a purchase elsewhere, they turn towards Amazon and see how people have responded towards the product on the platform. Based on inference from the review section of Amazon, customers then form an opinion of how the product can benefit them.
You can help leverage your brand potential on Amazon, by constantly monitoring the comments and ensuring that they are in line with the kind of perception you would want to set for your customers.
If a customer doesn’t like the quality of your product, you can get in touch with them and get to know the very reason behind why they are displeased with the product. You can, then offer them a good enough refund or compensatory benefit to make them remove the review.
TrustPilot
Most local brands with a digital presence aren’t yet familiar with Trust Pilot. If you, too, aren’t aware of trust pilot and the brand they have, it is time for you to change that. Trust Pilot is basically a review platform based in Denmark. The platform collects reviews from customers across the world and contains reviews that are even trusted and certified by Google.
Google’s trust in the review platform means that the algorithms within the search engine will likely go through these reviews, and reward businesses that have earned higher rankings or better reviews here. So, the reviews on this platform not only generate a positive reputation for your brand but also get you a good SEO spot.
You can monitor your account through a free company account, which will include a basic profile with review notifications. You can respond to reviews coming your way and also link verified reviews to your page.
You can also get a paid account on the platform to achieve integration with your business website and generate in-depth analytics. Trust Pilot is the perfect option for digital brands looking to cash in on the current world of analytics online.
BazaarVoice
Bazaar Voice is another one of the most compatible eCommerce product review platforms that Google trusts. Customer reviews on Bazaar Voice are quite interactive and contain numerous ratings, videos, photos, and other curated social content.
All of the content on the platform helps generate a good SEO rating for the brand, helping them cash on the opportunities present online. Listing with Bazaarvoice requires you to get a membership, which can be pricey. But, keeping the advantages in mind, you would like investing a small amount of money to extract the bigger benefit.
Trust Spot
Trust spot is another one of the amazing platforms for customers to update their reviews on. The platform is really similar to Trustpilot, not just in name but also in what it does.
Trust Spot gives customers the added leverage of creating the right kind of company profile for themselves and to collect reviews through widgets on their platform.
The reviews on Trust Spot are trusted by many users who recognise their importance. The website integrates really well with online digital selling platforms, as it gives them an opportunity to perform analytics and measure the success ratio for clients coming their way.
YotPo
YotPo is one of the most convenient and promising options for small businesses to get reviews on. The platform has the trust of Google’s search engine and has been integrated with social media features so that brands can share their good feedback on their social media.
The service provides brands with a basic unpaid and a paid account. You can choose your preferred account based on what appeals more to you.
The best thing going in favour of YotPo is that they have customisable website widgets. These widgets help you enhance the interactivity of your customer experience, even after the sale has been closed.
Customers don’t often give their feedback, but with a chance at customisation, they would be able to do that in a better manner. You can then monitor the feedback sent your way, and work on it to get the best reviews up on the platform and on your website.
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